Idea Champions • April 10, 2010
16 reasons to skim this article. Check any magazine on the newsstand and there’s likely to be a “top 10 something-or-other” article on the cover. Why? Because lists make us feel safe. They’re a familiar format, they help us cope with information overload, they make us look knowledgeable, and we can fold them up and carry them in our pockets. Read the list for the rest of the reasons.