The World’s Libraries. Connected.

October 22nd, 2007 by Roy

OCLC LogoToday OCLC unveils our new unified and refreshed corporate identity. The three rings of the identity can be seen as representing the connections that OCLC provides in a number of different ways, for example:

  • Connecting libraries at the local, group and global levels
  • Connecting people through libraries to knowledge
  • Connecting past, present, and future through access to library collections

OCLC PICA, with offices in the Netherlands, Australia, France, Germany, Switzerland, the United Kingdom and the United States, will be known as OCLC. By bringing together all offices under one name and identity, libraries worldwide can benefit from OCLC membership, research and an expanded portfolio around a comprehensive set of products and services.

This new identity will be rolled out in various ways over the next few months, but already various products are being distributed with the new logo. At the OCLC CAPCON meeting I was at last week attendees received paper holders emblazoned with the new logo, and all employees now sport the new logo on t-shirts and bags.

But it’s more than just a visual identity. To quote from a booklet that was distributed to employees to explain the new identity, “Brand is more than marketing hype. It is more than a name, more than a logo, more than an advertising campaign. Branding is about aligning what we say with what we do.” I think it’s a great time to launch a new brand identity, as we push to unite the world’s libraries into a global network that will provide an unprecedented opportunity for cooperation and collaboration.

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2 Responses to “The World’s Libraries. Connected.”

  1. Tony Gill Says:

    Visually, the new logo is a great improvement over the existing, rather staid design.

    However, the tag line only mentions libraries, implicitly excluding museums and archives and effectively ignoring RLG’s achievement over the last decade in bringing libraries, archives and museums together into a cohesive professional community.

  2. Jim Michalko Says:

    Tony is right that the tagline (which I think is pretty good despite the use of non-standard punctuation for emphasis) doesn’t mention archives and museums. Given that OCLC delivers services to over 60,000 libraries in 123 countries and doesn’t yet have a fully-formed credible suite of support for archives and museums that’s understandable.

    RLG Programs, however, does have the remit to reach out more broadly to museums and archives. We’ve helped the enterprise start in some small ways (such as nominating an archivist to the OCLC Members Council). More importantly, the RLG Programs agenda features a variety of work with our museum and archive partners along with structured investigations at the intersection of all three communities. Just to mention a few activities: we’ve recently published an essay advocating for changes in the archival community as an outcome of a day-long SAA event; we’re about to hold day-long meetings at the Smithsonian and Yale about library, archive and museum collaboration as part of our LAM organizational and services relationships program; and we’re releasing software to support OAI sharing of museum collections in advance of MCN 2007.

    With our RLG Partners we hope to create a framework for broadly-based archival and museum support that can then be taken up more broadly by OCLC. By that time I hope we’ll have a better word or phrase than the long, awkward ‘libraries, archives and museums’ to describe these institutions. I love ‘memory instititutions’ and ‘cultural heritage institutions’ but these phrases don’t yet have meaning or currency outside of a very small group of professionals. Cheers, Jim