Today OCLC unveils our new unified and refreshed corporate identity. The three rings of the identity can be seen as representing the connections that OCLC provides in a number of different ways, for example:
- Connecting libraries at the local, group and global levels
- Connecting people through libraries to knowledge
- Connecting past, present, and future through access to library collections
OCLC PICA, with offices in the Netherlands, Australia, France, Germany, Switzerland, the United Kingdom and the United States, will be known as OCLC. By bringing together all offices under one name and identity, libraries worldwide can benefit from OCLC membership, research and an expanded portfolio around a comprehensive set of products and services.
This new identity will be rolled out in various ways over the next few months, but already various products are being distributed with the new logo. At the OCLC CAPCON meeting I was at last week attendees received paper holders emblazoned with the new logo, and all employees now sport the new logo on t-shirts and bags.
But it’s more than just a visual identity. To quote from a booklet that was distributed to employees to explain the new identity, “Brand is more than marketing hype. It is more than a name, more than a logo, more than an advertising campaign. Branding is about aligning what we say with what we do.” I think it’s a great time to launch a new brand identity, as we push to unite the world’s libraries into a global network that will provide an unprecedented opportunity for cooperation and collaboration.
Roy Tennant works on projects related to improving the technological infrastructure of libraries, museums, and archives.