This has been making the rounds on the book tour: Made to Stick: Why Some Ideas Survive and Others Die. I’m interested in the premise, that one can make an idea “sticky,” that is memorable, compelling, and easily understandable. This is something we need in the library (and archives, and museum) community. We live in our complicated world of acronyms and shared history. We suffer from what the authors term “the curse of knowledge.” To make our story understandable and compelling to others, we need to come up with some “sticky” stories.
An excerpt from the book defines “stickiness,” and “the curse of knowledge.” There’s a great illustration of the curse (of course!), which you can find if you scroll down to or search for the phrase “tappers and listeners.” I’ve requested the book from my library, so hopefully I can give a full book report soon. I look forward to making our ideas sticky, for more delicious and memorable consumption.